Do you ever feel like you know just enough about Blogging to be dangerous? Let’s see if we can fill in some of the gaps with the latest tips from Blogging experts.
Blogging is a concept that started in the late 90s. It used to be a way of writing an online journal and an opportunity for readers to react or give their opinion on that journal entry. What started as a single-sentence commentary has evolved into pages of personal views on just about anything and everything you can think of. As blogging continues to grow, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an online marketing tool.
1 Blogging is free
Blogging is yet to be proven as a mainstream online advertising medium. Most sites see blogging as something to build on current marketing tools and not as a legitimate marketing tool itself which is why it is offered for free. However, any opportunity that is free is definitely a bonus especially to businesses that are just starting up. Needless to say, paid blog sites can generate more income if you’re serious about growing an online business.
2 Blogging is simple
The simplest way to get your article online is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a digital piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes through and entices your readers to try your product. If you have a PC or a mobile phone and an Internet connection (who doesn’t?) then you can blog and advertise from anywhere.
3 Blogging builds credibility
As you get more and more into writing your experiences on a particular topic, product or industry, your readers will come to realize that they can depend on your posts for their own information needs. As such, you start establishing yourself as an expert; as a consequence, more readers begin to visit your site and more bloggers link to your blogs. As companies and professional organizations start to notice the growth of your readership base, they may eventually get in touch with you for advertising on your blog site, or make you an affiliate of their products, which pays you for every referral generated from your blog site.
4 Blogging is authentic
In this day and age where advertising saturates our lives, we start to question the credibility of promoters’ claims. But with blogs, real people share their real-life experiences, without any influence from paid advertising. Reading blogs about first-hand product use is just as valuable as talking to people about their first-hand experience. You’re more likely to want to buy a product that is tried and tested.
5 Blogging builds your market
Unless you are a celebrity, chances are, only your family reads your posts. Family members have a lot of friends, so they let their friends know how interesting your blog site is. But you need not depend on family to increase your readership base.
Knowledge can give you a real advantage. Look into the following ways to build your market through blogging:
Use your email
Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as a teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to your blog site.
An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
Understand your readers
Conduct simple surveys for your readers to gain a better understanding of their profiles and advertising preferences. Ask readers to give you feedback on a post, links to ads, or product trials that you’ve shared. In this way, it is just like interviewing your readers without the intrusion of a face-to-face interview.
Join a blog network
A network of blogs might be a collection of blog sites that share the same interests, industry, readership base and payment models etc. Readers find credibility and convenience in clicking one link to several bloggers about a single subject. Clearly, more bloggers are better than one.
RSS is one of the fastest growing technologies on the Internet today. So having RSS feeds to your blog is definitely another means of generating awareness for your readership base. And having several RSS feeds can add more interest to your blog site.
Give your business a boost by effectively using blogging as an online marketing tool.
When word gets out about your expertise on Blogging facts, others who want to know more about Blogging will start to actively seek you out.