5 Reasons Why Blogging is the New Online Marketing Tool

Do you ever feel like you know just enough about Blogging to be dangerous?  Let’s see if we can fill in some of the gaps with the latest tips from Blogging experts.

Blogging is a concept that started in the late 90s.  It used to be a way of writing an online journal and an opportunity for readers to react or give their opinion on that journal entry.  What started as a single-sentence commentary has evolved into pages of personal views on just about anything and everything you can think of. As blogging continues to grow, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an online marketing tool.

1 Blogging is free

Blogging is yet to be proven as a mainstream online advertising medium.  Most sites see blogging as something to build on current marketing tools and not as a legitimate marketing tool itself which is why it is offered for free.  However, any opportunity that is free is definitely a bonus especially to businesses that are just starting up. Needless to say, paid blog sites can generate more income if you’re serious about growing an online business.

2 Blogging is simple

The simplest way to get your article online is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a digital piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes through and entices your readers to try your product.  If you have a PC or a mobile phone and an Internet connection (who doesn’t?) then you can blog and advertise from anywhere.

3 Blogging builds credibility

As you get more and more into writing your experiences on a particular topic, product or industry, your readers will come to realize that they can depend on your posts for their own information needs.  As such, you start establishing yourself as an expert; as a consequence, more readers begin to visit your site and more bloggers link to your blogs. As companies and professional organizations start to notice the growth of your readership base, they may eventually get in touch with you for advertising on your blog site, or make you an affiliate of their products, which pays you for every referral generated from your blog site.

4 Blogging is authentic

In this day and age where advertising saturates our lives, we start to question the credibility of promoters’ claims. But with blogs, real people share their real-life experiences, without any influence from paid advertising.  Reading blogs about first-hand product use is just as valuable as talking to people about their first-hand experience. You’re more likely to want to buy a product that is tried and tested.

5 Blogging builds your market

Unless you are a celebrity, chances are, only your family reads your posts. Family members have a lot of friends, so they let their friends know how interesting your blog site is. But you need not depend on family to increase your readership base.

Knowledge can give you a real advantage.  Look into the following ways to build your market through blogging:

Use your email

Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as a teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to your blog site.

Use subscriptions

An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

Understand your readers

Conduct simple surveys for your readers to gain a better understanding of their profiles and advertising preferences.  Ask readers to give you feedback on a post, links to ads, or product trials that you’ve shared.  In this way, it is just like interviewing your readers without the intrusion of a face-to-face interview.

Join a blog network

A network of blogs might be a collection of blog sites that share the same interests, industry, readership base and payment models etc. Readers find credibility and convenience in clicking one link to several bloggers about a single subject.  Clearly, more bloggers are better than one.


RSS is one of the fastest growing technologies on the Internet today.  So having RSS feeds to your blog is definitely another means of generating awareness for your readership base. And having several RSS feeds can add more interest to your blog site.

Give your business a boost by effectively using blogging as an online marketing tool.

When word gets out about your expertise on Blogging facts, others who want to know more about Blogging will start to actively seek you out.


If you’d like to share your tips or experiences, please feel free to leave me a comment below.

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9 Comments on 5 Reasons Why Blogging is the New Online Marketing Tool

  1. Hi Gaylene

    I liked your post on blogging.Your five steps are an excellent way to start out in writing blogs. I also like your point about giving surveys! I think if we can find a way to interact with those who view our posts, that it will give us an advantage in building our brand or style.

    Low quantity and high-quality blogs I believe is the best way to go instead of writing things which are low and quality and have the trite message.



    • Hi Tim,

      Yes, blogging is the easiest way to get your article online and build your brand. Thanks for taking the time to comment. Best of luck with your blog 🙂

  2. Humans have knowledge and opinions and the easiest way to share that is through blogging. And if you do it right, you can make a living doing it. DOn’t take for granted what you know. Get out there and do it!!

  3. Great points. Even before starting my own blog, I saw blogs as a great source of topic specific information and product reviews. They provide insights for the common man by the common man, which is much more trustworthy than the word of the corporate giants.

    • Hi Michelle,

      Yes, there are many great blogs out there that I’ve got a lot of inspiration from, and these 5 points are great tools for new bloggers. Thanks for the comment 🙂

  4. I agree with many of the points you make about blogging. The sites with blogging tend to build a connection with the readers. By sharing personal experiences, it tends to build transparency and credibility as you stated. It is ironic that a bond can be established through blogging. I guess as a marketing tool, the writer is kind of selling themselves, would you agreed?

    • Hi Claudette,

      Yes definitely! When blogging “you are the brand”. And as you said, sharing your personal experiences, over time builds credibility and trust – just some of the attributes needed to stay in the business long term. Thanks for stopping by 🙂

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