How To Profit Using Social Media

Profit with social media

Did you know you can make a profit with social media?  Social media is incredibly popular and is a great tool for any online or offline business.  Firstly, you need to understand what social media is and how you can use it to your advantage.  Social media, like Facebook, are designed to bring people together, connect online, and meet new people.


People all over the world are using social media to meet new friends, to connect with people they have lost touch with and to connect with friends or family all around the world.  They provide amazing opportunities to keep in touch with family, friends or colleagues.  You can find old school friends, sports friends or work mates that you haven’t seen for a long time.  You can chat live online; send messages, share photos, share videos and more.


There are many social media sites; the most popular are Facebook, Twitter and YouTube, they have millions of visitors every day.  Other popular social media sites include, Pinterest, Linkedin, Google+ and Instagram.


If you enjoy connecting with people then social media will be beneficial for you.  The other reason to use these platforms is to promote your business.  Connecting with many potential customers by studying their profiles to see if they share the same interests as you, is a strategy many business owners use.

Social media like Facebook, Twitter and YouTube have come a long way; you can upload photos, videos and music as well as create groups.  It is simple to create a page or a group based around the niche of your business and invite people to join you or follow you.  People can also easily search a page or group based on any niche.  This is an amazing way to build a community of potential customers for your business.

When you join a social media group, it’s important you engage in the conversations with other members.  You don’t want to join a group and start spamming the page because you’re likely to get banned.  When you build a meaningful and trusting relationship with group members or followers, they are more likely to visit your profile, check out your recommendations and click on your affiliate links.


Although social media was created for the purpose of networking on a social basis, they are a very effective way to build an online business.  You can find social media pages or groups that are specific to politics, religion, languages, age groups, interests and much more.  The business possibilities are endless with the large number of social media users.

Not only are there many social media platforms currently available but there are many more being created every day.  If your business is about books, art, dogs, weight loss, media or any other niche, there is more than likely a social media platform that’s more suited to your niche.  The possibilities for your business are only limited by your imagination when you are using social media for promotion.

If you enjoyed this article, please share on social media or leave me a comment below.


32 Comments on How To Profit Using Social Media

  1. Gaylene,
    I’ve attempted to use social media in the past to engage with my blog viewers, however I’ve struggled with getting responses. How do I effectively get people to engage in a post?
    Thanks in advance,

    • Hi Ashley,

      Getting people to engage with you is a challenge. I’ve been exploring many strategies and I’ve found it comes down to sharing the right content with the right audience; it’s also about engaging with them on their posts as well. I also watch competitors to see what they’re doing. And I’m getting good results from all Social media platforms. Since November last year I’ve been tracking my social media engagement and I’ve been posting up my numbers at WA – click here to see my results. Whatever you do, have a strategy and stick with it and don’t be afraid to test ideas to see what works. Thanks for stopping by 🙂

  2. Hi Gaylene

    Great article and I agree social media is huge for business. I ran a campaign on facebook last week…I got more visitors to my website during that period than I got from google.
    I like your tip on searching for people that have the same interests…makes a lot sense 🙂 Pinterest is my favourite and perhaps the best way to get a slice of the American market if you don’t live there.

    • Hi Murray,

      Yes, I recommend every online business develop a social media strategy to drive traffic to their websites, improve credibility or encourage customer interaction. Of course using the right platforms should be part of that strategy, whether that’s Facebook, Twitter, YouTube or Pinterest depends on what platforms your target audiences or niche are using. Thanks for the comment and I wish you all the best 🙂

  3. Hi Gaylene 🙂
    I agree that Social media is a very good tool for promoting ones business. If you can figure out where your target audience hangs out, you have a lot of potential customers!
    I know though from the experience that using social media can be rather intimidating as you meet all sorts of people out there, also ones family and friends are always not so supportive. I have found it useful to open a brand account and use that instead.

    • Hi there,

      I agree, social media can be intimidating and sadly it’s close friends and family that can be the most critical when trying to build an online business, but one has to put that aside and keep moving forward and go after your goals and aspirations without fear. Thanks for taking the time to comment 🙂

  4. I think I must be a bit weird in that I don’t love using all of the different social media streams for my site. At this point I’m on Pinterest and G+, but that’s it. Reading through your comments, maybe it’s time to bite the bullet and jump on FB and what not. Get some great traffic flowing to my site… Thanks! Interesting post. 🙂

    • Hi Marlaine,

      I use Facebook, Twitter, Google+ and Linkedin for one purpose … to drive traffic to my site. I’m having mild success at the moment but in 12 months time, if I do the right things at the right time this should improve significantly. It truly is a great strategy to use as there are almost 1.8 billion Facebook users alone … now that’s incentive enough for me. Thanks for the comment 🙂

  5. Great article.
    Shor and to the point.
    It explains very succinctly what is social media exactly.
    You mention that for different businesses different networks might be more suited.
    Could you elaborate?
    What niches are suited for twitter for example or Facebook or Linkedin?

    • Hi Iddo,

      Thanks for the question.

      My view is that Twitter is great if you want to be alerted to any breaking news as a lot of journalists and media outlets use twitter; to engage with consumers; to follow experts in the same field as you and to see who they follow; and to watch trends.

      Linkedin is not like facebook or Twitter, you won’t find funny or inappropriate content here. It’s a platform for professionals to show case their skills and products and to publish their knowledge; you can apply for jobs by using your profile which acts as a resume. And people use Linkedin to network and learn new things.

      There are many niches suited for all of these platforms, and many people use all of them. But it really comes down to which platform your target group are using? If they’re high users of Twitter, then that’s where you need to be. If it’s Linkedin, then that’s where you should be too. And it’s the same with Facebook, YouTube, Instagram, SnapChat, Pinterest … all of them.

      Hope this answers your question.

  6. Great site with lots of information on it. Yes, I have a site I am trying to monetize but it just seems with social media everyone is just liking each others stuff to get your attention without anything really going farther than that. Am I wrong? Do I have the wrong expectations out the door? Instagram seems the worst! But I keep trying. I keep working with attraction marketing as it accomplishes many things: writing about my passions while trying to help people. It will work out I know.

    • Hi Brent,

      Thanks for the comment. The amount of traffic you manage to attract from social media and the level of engagement you get from it depends a great deal on your social media posts and whether users think the content is worth sharing. Certain keywords generate more engagement than others. They attract more clicks and get more exposure. Using them in the right way in your social media posts can increase the visibility and effectiveness of your posts. Using hashtags can help you reach new audiences and they can help you generate new discussions. Using images and videos creates more engagement than text posts do. So there’s a range of strategies that you can use and it’s good that you’ll keep working at it, but try some of these strategies to see how you go 🙂

  7. I use social media with Google + as the main one that I push my content. It’s interesting that I get most of my social media traffic from Facebook though! I have Pinterest and Twitter but don’t get much from that as I don’t really use it on a daily basis.
    I think it’s time to use more Facebook as it’s where I am getting more traffic. Have you tried any campaigns with FB? and would you recommend that to get more traffic and sales?

    • Hi Dinh,

      I’m a high user of Facebook and Twitter, and more lately Google+. I recommend using Facebook as there are close to 1.8 billion users. I have used Facebook campaigns for other Facebook pages I manage and have got huge success from those campaigns in terms of followers and more comments. And so yes I recommend using Facebook for campaigns. You might like to read the comment I left Judy about CoPromote as another way to get wider reach for your posts.

      Thanks for stopping in 🙂

  8. Hi Gaylene,

    I haven’t used social media for business much on a consistent basis, but after reading your article I will re-visit my facebook and twitter accounts and begin to engage more.

    Have you found that joining groups has brought you business, or are people just interested in promoting their own?

    • Hi Judy,

      Yes, if we’re engaging with followers and adding value to their lives then they’ll start engaging with us. I also use CoPromote which is a network of creators dedicated to helping each other reach new and larger audiences. How it works is, you share other peoples posts on any of your social media accounts, and you earn points to get your posts more reach. So the more you share others posts, the more reach you’ll get when they share your posts. Two days ago, I posted an article from my site and so far it’s had 15 shares and reached 114k people, from that I’ve got two people that clicked on my wealthy affiliate links and joined. And CoPromote is free to join!

      In terms of Groups, I haven’t shared a lot of posts with the Groups I’m part of, for me it’s about finding the right ones.

      Thanks for the comment 🙂

  9. Thank you very much,you really hit the spot. I’ve been looking for how to use social media to generate traffic to my site,I don’t need to read anything anymore,

  10. Hi,
    Social media is definitely something that needs to be part of any online business. Whether a blog or e-commerce website, social media will further your reach. It was daunting in the beginning, but first once you build a small following its getting easier. Thanks for your helpful article, cheers!!!

    • Hi Xdeem,

      Yes social media is a must if you’re trying to build an online business. Facebook alone has almost 1.8 Billion users, and it’s free so why wouldn’t you use it. Twitter is also another great platform to use as well as YouTube, these are the most popular platforms people are using. Thanks for the comment 🙂

  11. Hi Gaylene, I’m starting to build an online business but I’ve not used social media before because I always thought it would take too much time. I see now it could be of great benefit for my online business, but from a business rather than personal point of view is there one platform that would be more effective than the others or is it just a matter of using as many platforms as possible? Thanks for the great post

    • Hi Diego,

      Thanks for stopping in. Facebook is the most popular with almost 1.8 Billion users, therefore the potential to promote your business and drive traffic to your website is very high. And it’s free to use, so look at it as free advertising. All the best in your business venture 🙂

  12. Hi there,

    I’ve been thinking about social media and how I can use it to my advantage recently so this article is beneficial for me. I get the concept and I am generally okay with Facebook and joining groups etc but I am still struggling to get any kind of following on Twitter and Pinterest. Do you have any recommendations how I could build my following on these platforms?

    • Hi Craig,

      What I’ve done with Twitter is to follow people that have similar interests to me, I use a tool called UnfollowSpy so that I can easily and quickly track people with the same interests, it’s easier than going through every profile. And I don’t just follow everyone that follows me, there are some undesirable people out there that I will not follow back, in fact I block them. I wrote a brief review about UnfollowSpy if you’re interested click here. The thing with social media is, apart from providing content that is of interest to followers, you have to engage with them so that they will engage with you.

      Your chosen Niche is important, you have to ask yourself: “Is my content getting to my chosen niche?” “Have I joined the right Facebook groups”” and “Am I following the right people on Twitter?” If not, how does your niche or target group get their information? Once your followers see you as an expert in your particular field, you’ll start to grow your network, so for now, take care of the followers you have now. Hope this helps.

      Thanks for the comment 🙂

  13. HI! Great article here! Social media can get overwhelming sometimes. Its also easy to get distracted with these tools. Having the correct etiquette is a must but so is the correct discipline. I’m learning this now. I am training myself to think differently about social media. I go with a purpose and for a purpose. I also time myself on how long to be there. I have spent a full two hours in a row on just social media and didn’t get anything done. Lesson learned! However, you are correct social media is a awesome tool to use to grow your online business. Best wishes to you!

    • Hi Jamie,

      Yes, for people who are not avid users of social media it can be overwhelming. For others it can be very addictive but if people employed the same strategy you have in terms of being disciplined and timing yourself, then this shouldn’t be a problem … just how long? is really up to each person to decide. Thanks for the comment 🙂

  14. I am glad I came across your article. I have been wondering for a while now how I can promote my online business using social media and whether it was even worth it or not. You have given me some great ideas. I can’t wait to test them out. Do you have a preferred platform you can suggest or should I just dive into several? Thanks again for the information. Keep up the good work


  15. I struggled to get going when I started using social media for business because I wasn’t used to it! But I think I’ve gotten the hang of it now because my follower base has suddenly risen quite a lot in the last week. Joining groups works really, really well and I am planning on starting one of my own!

    • Hi Emma,

      That’s great! Facebook alone has almost 1.8 Billion users, so it makes sense that online marketers are using it. Wishing you all the best. Thanks for the comment 🙂

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