Why Consider Online Marketing?

Online Marketing

Online business opportunities are becoming popular for more and more people every day. The advantages of an online or home based business include low startup cost, flexible working hours, tax benefits, to become your own boss, are to name but a few.

But these advantages have been around for many years, so why the sudden growth?

Why now?  Why do so many people start their own home based business, and why would online marketing be something one would consider?

Firstly, there is worldwide economic uncertainty and some Countries are either in the middle of a recession or are facing the probability of one.  Job security is being threatened by global competition, robotics and digitalisation. For this reason, the demands for education, expert knowledge and social skills are changing.  This change will fundamentally reshape all career paths, including our own.

Online marketing offers people the chance to create extra income, to enhance their income earned from their day job.

This extra income has proven to be a great help to many families.  Of course many online marketers are making a full time living out of their home based business. Some have made a fortune doing it. But this level of success, while available to anyone willing to do the hard work, will not happen for most people. Most online marketers run a part time business earning them a few hundred dollars a month.

Then there is the problem where consumers try to protect themselves from all kinds of marketing messages. “Do-not-call” lists make it difficult for companies to get their messages out to the consumer.

Online marketing, which is about promoting a service or product to the end consumer by developing on a personal relationship with them, provides a strong solution to some of these challenges. More and more companies have found that online marketing is a cost effective way to reach consumers.

This technology has helped make the world a smaller place, and made it easier to find and distribute information. Online marketing companies have taken the lead on the internet to inform, train and motivate their consumers.

The cost of setting up a home office has decreased considerably. Today, you can set up a home office for next to nothing. Any computer with an internet connection and a phone is all you need to operate a home based business.

This makes it affordable for everyone to start a home based business. When you compare this to the cost of running a normal business, it becomes clear why more and more people are attracted to a home based business.

And then there is the growing uncertainty in the corporate world. Not too long ago, people could rely on having a job for life, or at least until they decided to quit. Today, many people have come to the realisation that job security is but a myth. Too many people have lost their jobs more than once only to find out that they were nothing more than a number to their employer.

It’s not just the fact that you have to go out to find another job to provide for your family, you’ve had to listen to your employer bragging about the importance of their employees when in reality employees are just considered human assets.

Online marketing not only offers people a chance to create extra income, it also empowers them to take control of their own lives, by helping them to realize that they don’t need to depend on their employer’s monthly paycheck. The support structures that many good online marketing companies offer are valuable to individuals joining this type of business. People will receive the proper training on their company’s products and services and they will also be educated on personal development.

The advantages of a home based business are apparent and in the near future we are likely to see more of them. Looking at today’s trends in the economy it doesn’t take a genius to work out that the era of companies offering jobs for life has ended. It’s time to have the courage to gamble on you and consider starting a home based business.

And for those people that decide to take this step, taking a serious look at online marketing makes sense.

If you’re thinking about starting your own home-based business, here’s just one option for you to consider:  Wealthy Affiliate.

If you enjoyed this article, you may also enjoy “What is Affiliate Marketing”.  Please feel free to share socially or leave a comment below.

14 Comments on Why Consider Online Marketing?

  1. Gaylene,this is a very inspirational post you have published. I am very new at this but I can see the potential and finally happy I made the move. I am one of thise retired baby boomers looking for some extra income and I do believe I found the right place.

    • Hi Ronald,

      I’m pleased you found this post inspirational. And I agree, creating an online business is something anyone can do, even us “baby boomers”. There are over 3 billion users on the internet so the income potential is huge. In 2015 alone, worldwide eCommerce sales reached almost 1.5 Trillion, now I’d say that was incentive. Thanks for stopping in 🙂

  2. Great article! I sometimes have a hard time explaining Affiliate Online Marketing to people. In my opinion, most get a glazed look over their faces. It truly is a progressive business model. Most, especially ones that are not into technology, can’t understand how anyone can produce revenue, from the comfort of their own dwelling by being on the internet. In retrospect, to me, it’s even fascinating and I am glad that I made the choice to explore the opportunity. Thanks again for your article!

    • Hi Chris,

      Thank you for the positive comments. I talk to people about how I was once a beginner and I know what its like searching for the best way to get started. Most people are curious about an online business but it’s not for everyone. But I have no regrets about working online. Thanks for stopping by 🙂

  3. Hi Gaylene,
    Great article and so very true. There are more and more companies looking to reduce their labor force and either make the position redundant or replace with robots and automation. As you say there are not many jobs for life anymore.
    Working online is a viable option for most pepople and the online community will only grow and grow, especially with the emerging markets like India, where there is already a large online business community, and their middle class starting to find themselves with more disposable income.
    Wealthy Affiliate with it’s excellent community and learning structure is making more sense to more people every day.

    • Hi Tony,

      I couldn’t agree more. Increasing numbers of men and women are looking to start an online business, but many of them don’t know where to start, for me it was Wealthy Affiliate. Thanks for checking out my post 🙂

  4. Hello, Gaylene, I entirely agree with all you said in your post. Online marketing is becoming known to many as a result of global economic problems. And this is another great way to cushion the effect of job losses or inadequate earnings from 9 to 5 jobs. As a matter of fact, many have to take online business as a full-time business that has provided more than enough for them.

    You mentioned Wealthy Affiliate, is it free to join or is there a price?

    Thanks for the enlightenment

    • Hi Nnamdi,

      Yes, the projected changes in the Global economy is the reason I got started with my online business. I’m concerned about the future work prospects for my children and grandchildren, because the jobs that my grandchildren will be doing don’t exist yet so I’m working hard to build something for them but I need to ensure that they’re on the right education pathway. In terms of Wealthy Affiliate, yes it’s free to join, you have access to the training for 7 days, plus you get 2 free websites. It’s a great deal. It cost nothing to look. Thanks for the comment 🙂

  5. What a great article. This is exactly why I chose to get into online marketing. It is the future. Being able to work on your own terms, choose your hours and work from anywhere there is a internet connection is amazing.

    • Hi Erin,

      I totally agree, just keep working at it because this is about long term success – it won’t happen overnight. It is about building a solid foundation that will lead to a long term sustainable income. Thanks for the time comment

  6. What I like about Wealthy Affiliate is the ability to work in ANY location in the World. You won’t get flexibility like that anywhere else. I tried other affiliate marketing programs in the past and FAILED. When I finally joined Wealthy Affiliate I never looked back. I would recommend this wonderful program to anyone who is serious about having their own business online.

    • Hi there Craig,

      Yes, I would encourage people that are new to online marketing to start with Wealthy Affiliate. They have quality step-by-step training to help you build an online business and the program encourages you to write effectively. For me, the most rewarding part of the program is the amazing support you get within the Wealthy Affiliate Community. How successful you become really depends on the work you’re willing to do. I highly recommend Wealthy Affiliate. Thanks for taking the time to comment.

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