It happens so often it’s almost like clockwork. Most blogs are started with high hopes and then disillusion sets in when the results aren’t what they hoped for. A lot of it has to do with these simple but common mistakes.
Not Hosting On Your Own Domain
Put a lot of thought into your blog. Don’t just jump into it. You need to figure out where you want your blog to go before you do anything. Like any website you may want to build, think of your blog as a long term marketing communication channel. A Blogspot or TypePad URL is not only unprofessional, you don’t own it. I don’t have anything against these blogging platforms, they’re excellent tools but for long term marketing purposes, go for your own domain.
This way you control where you want to publish the blog to. In the future, if you outgrow these platforms, you can easily export your blog to another platform or another host without losing too much established traffic. A domain is also easier for people to remember and easier for you to promote.
Not Maximizing Your Blog Content
Many people quit blogging because they feel it’s too much work. While that’s true, like everything else, you have to work on a blog but you don’t have to break your back doing it. Sometimes you may have a paragraph here and there about a topic that just isn’t big enough for an article. Guess what? You’re going to have many more of these impromptu thoughts and ideas – just publish it to your blog. Later, you can come back and gather these paragraphs, compile them into a complete article or even an ebook.
That’s only one way of maximizing your work. Have you written articles in the past? What about e-courses, audio transcripts or books that aren’t in publication anymore? Recycle them. Break them up and post them on your blog. In fact, if you have a lot of this type of content, you can even get an assistant to post them for you.
Publishing Too Often
I bet I know what you’re thinking? This sounds like the complete opposite to everything you’ve ever learnt about blogging. The truth is, the blogging world changes all the time. What worked yesterday, may not today. And this is one of them. There are countless blogs already jostling with you for your reader’s time. And more are being started by the day.
Who has the time to read so many blogs? It’s come to a point where people are forced to pick and choose which blogs they read. Even when they do read yours, you’re not safe yet. If they can’t keep up with your blogging pace, they’ll drop you no matter how good your information is. Keep a balance. Feed information to your readers slowly, do not dump a truckload on them. Every market is different. Some can tolerate a higher number of posts a week, and some can’t. You should know your market and test accordingly.
Not Asking For Comments
Bloggers always agonize over the lack of comments. But the problem is not that people don’t read their blog or don’t want to comment, but the blogger hasn’t given readers the opportunity to comment. Just like asking for people to order a product, you’ve got to encourage people to spend their 4 or 5 precious minutes to comment on your blog.
Ask for opinions. People love giving it. Ask readers to share their experiences, or to have their input or help to accomplish something. Ask people to suggest something to you e.g. it you’re starting a competition, ask people for suggestions, tips and recommendations. Asking also tells people you’re open to suggestions and alternative views, further improving the image people may have of you.
Falling For Short Term Strategies and Methods
Every week, you hear about people dishing out the newest, coolest blogging tactic, best blogging tool that’s sure to sky rocket your business to success or “bull doze” your way to the top of the search engine listings. Consider how any offer will help you advance your business in two, five or ten years time. Is it really in line with your marketing strategy? If it isn’t drop it. It also helps a lot if you can have a reliable source you can consult and help put things into perspective for you.
One of the most powerful qualities of a blog is the relationship opportunities between you and your audience. Trust me, it has nothing to do with search engines, tagging or pinging. These things do have a place, but they aren’t as powerful as relationships with your audience.
Although these mistakes are common, they are also very easily rectified and don’t cost much to fix.
If you enjoyed this article please feel free to share socially or leave a comment below.